WHERE HAVE WE BEEN?

We took a little time away, this wasn't to take a breather, but to grow.

Over the past few years, we stepped back to reflect, refine and truly listen, to ourselves and to you, our community. That time allowed us to strengthen our foundations, reconnect with our purpose and return better for our customers. Now, we’re back with new products, a stronger sense of self and a renewed excitement to grow alongside you.

As we looked closely at our brand, we recognised just how much both we and our customers have evolved. Each year brings new perspectives, shifting priorities and a deeper understanding of who we are becoming. We wanted to continue in a direction that feels like a true reflection of us and of where you’re heading too. Growth isn’t simply about expansion; it’s about alignment.

The "+1" Collection represents this shift. It embodies change, freedom and intention. Stepping confidently into an era that feels authentic. It reflects maturity without losing playfulness, confidence without pressure and growth without compromise.

“Being intentional changed everything for me. When you stop rushing and start aligning, the vision becomes clearer. This is only the beginning,  there’s so much more to come, and I can’t wait to deliver it all,” — Precious Adesina, Creative Director & Designer 

As we move forward, we’re reminded that great things take time. Don’t be afraid to slow down, to reassess or to take the long route if it feels right. Stop attaching age to success, success is personal and looks different for everyone.

Stay in your lane. Trust your timing. 

We’re only just getting started.

Love Anike Label x